You know that you’ve made it when floodlights illuminate a path to the door of your organization. When people can clearly see your organization’s logo and the colors you selected for branding, you are more easily distinguished from the competition.
All other things being equal, a building lit up by exterior lights will typically be more inviting and attractive to visitors than a dark building. Issues of aesthetics as well as safety come into play when you are considering the lights that illuminate your building.
Let’s say the architecture and design of your building are striking or even unique. There is no need to hide this from people at night when floodlights will easily showcase the beauty and power of the structure.